Hi All,
It is imperative that ALL retailers come along to the Spread Eagle, upstairs room at 6pm, next Monday 22nd June 2009 to thrash out a battle plan to win back the lost Lymm shoppers.
As you should all know by now Pay and Display will go ‘live’ Monday July 6th 2009 we must use this initiative to promote Lymm as a convenient, attractive, friendly and vibrant shopping experience.
We need to introduce promotions, advertising, involve the media and come up with an unforgettable tag line.
To enable this to happen we will all need to ‘chip’ in to create a fighting fund, we are not talking fortunes, but in the short term this should easily pay for itself as long as we get it right FIRST time, that’s why we ALL need to be part of the ‘think tank’.
This was emailed to me from Hilary, food for thought -
Quote:
Been thinking about the campaign once the Pay & Display is implemented.
There is a definite media buzz about local communities at the moment, the One Show, the BBC’s ‘Love where you Live’ campaign.
As we need to try & gain more local support, this is a good bandwagon to jump on as supporting local communities & small businesses looks about to become ‘trendy’.
Other shopping centres are trying to do the same, down in ‘The Lanes’, a trendy, boutique sector of Brighton, their slogan is something like ‘Buy our shit, we need it’.
Whereas this appeals to students down there, I’m not suggesting a similar slogan in leafy Lymm, but you get their point – a bit of guilt needs to be prompted, along the sentiment ‘Use it or Lose it’. Many people move to Lymm for its quaint village centre –would they like to see it disappear?
They need it spelling out that we need their support.
What I think we need to think about is a hook for the campaign – a logo, a slogan, to use as a media headline, on leaflets, in shop windows, maybe even a banner over the village centre. I’ve had a few thoughts along these lines, have a think yourselves, too.
Live local, love Lymm
Lymm village – love it or lose it
Local is lovely
Now you come up with some ideas!
Put your ideas on the forum please click here
It has been difficult getting everybody to work together, now is the time for Lymm Traders to actually take the initiative and push all our businesses forward as one. Everybody will benefit so everybody should become involved.
See you all next Monday.
Regards
Philip