Great Publicity, we need to keep it going

Posted by Philip Sexton on Wednesday, 8 July 2009, at 07:24

Hi All

 

We are starting to get some great publicity, word is slowly getting round about the parking situation and pay and display. Early indications suggest the Shoppers car park is working pretty well, a lot of positive customer comments.

At the moment it appears to be a little underused, this will change as shoppers get used to the fact they can come into the village and actually park!

 

Some of the publicity we are receiving ,

Movin Magazine feature on Lymm, including a section on Lymm Traders Read issue 3 online now featuring Lymm .

Warrington guardian story highlighting the introduction of pay and display Warrington Guardian.

Warrington worldwide story here Warrington Worldwide .

 

We must push on with this publicity, the group advertising we have discussed is essential, I am at present in discussion with three potential partners for the production of a professional maildrop. It is essential this is delivered door to door so we reach the NILNESH (new in lymm never ever shop here), we need to drag them in as well as inform the lost customers we are now a convenient shopping location. I have informed all advertising parties we will be organising this as a group under the Lymm Traders banner to ensure we get maximum discount for a larger spend. Could I request any available advertising funds are directed to this group initiative for the next couple of months to ensure we receive maximum exposure. I also hope to have a couple of free features running in various publications based on financial incentives.

 

Finally at the next Parish council meeting the area manager for Spar will be attending.

 

Regards

Philip

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